LOGO DESIGN & EDITORIAL LAYOUT
FIXED MAGAZINE
In 2008 the fixed gear cycling craze was rife. Fixed Magazine quickly became the go-to magazine for everything fixed gear.
THE BRIEF
This portfolio piece comes in two parts. The creation of the magazine’s brand identity and to display a selection editorial design I did whilst acting as the art director.
The logo design brief was discussed amongst the team and was decided that it should be reflective of the new extreme sport and feel at home amongst any other extreme sport logo.
THE SOLUTION
A strong, punchy and bold design with a modern slanted cut in the title which accommodated the ‘MAG’ word. The customised graffiti-esque linking of letters seen within the design gave the brand its urban aesthetic look and feel.
FRONT COVERS
A selection of front covers demonstrating layout design and also the switch from the temporary logo to the final design.
MAGAZINE LAYOUTS
A selection of articles from various issues of Fixed Magazine. Please click the yellow navigation arrows to flick through.
