BRANDING & ILLUSTRATION
VINE RESEARCH
Branding and marketing tools for an independent research company that focusses on helping brands achieve growth through consumer connection.
CLIENT:
Vine Research
CATEGORY:
Branding, Logo Design, Illustration.
PROJECT LINK:
THE BRIEF
Fiona Smalley, founder of Vine Research, approached me for design assistance in setting up her new company. The project became a multi platformed start-up package consisting of logo design, branding, illustration and marketing tools. The vision was to make something organic, natural, friendly and inviting but with corporate undertone.
THE SOLUTION
The brand name and theme naturally led us towards hand written customised typography with a play on the natural vine plant. This same style of illustration and branding was then spread across all marketing points to give further brand strength. In order to avoid the use of stock photography, bespoke illustrations done in the brands new style were created for the website and marketing materials.